In the chart, we see the relationship between average per capita alcohol consumption – in liters of pure alcohol per year – versus gross domestic product (GDP) per capita across countries. The first map shows this in terms of spirits as a share of total alcohol consumption. In many Asian countries, spirits account for most of total alcohol consumption. The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation. While 2020 saw unprecedented upheaval in Americans’ lives, it did not slow their taste for alcohol. In fact, the year posted the largest volume gain in the US in nearly twenty years.

Drink Aware

Long-run data on alcohol consumption from the United States gives us one perspective of drinking since 1850. In the chart, we see the average consumption (in liters of ethanol) of different beverage types per person in the USA since the mid-nineteenth century. This topic page looks at the data on global patterns of alcohol consumption, patterns of drinking, beverage types, the prevalence of alcoholism, and consequences, including crime, mortality, and road incidents. Their prominence is driven by consumers’ continual search for new and exciting products. “When we ask RTD consumers what factors influence their beverage alcohol purchase decision, the #1 response we hear is ‘flavor’,” says Rand.

Popular Alcohol Brands

Formats that experienced an increase in growth rate were 300 mL (28.3%), 187 mL (6.2%), 250 mL (5.8%), and other smaller containers. However, the combined market share is significantly lower than the market share of traditional 750 mL and larger containers. Furthermore, while multi-cultural consumers (African American, Hispanic, Asian, and Others) accounted for 37% of those of legal drinking age, they accounted for 39% of the beer volume and 41% of the spirits volume consumer, but only for 33% of wine volume consumed. Many of the risk factors for alcohol dependency are similar to those of overall drug use disorders (including illicit drug disorders).

How has spending changed?

This is shown in the charts as the share of adults who had not drunk in the prior year and those who have never drunk alcohol. The year saw a reversal in the volume declines from previous years seen in the wine category. While imported wines grew +2.5%, the tariffs placed upon certain EU states by tommy lee drinking the Trump administration saw growth from markets not affected by them.

Premium-priced RTDs also garner attention, especially for spirit-based hard seltzers “which use named spirits…and premium ingredients.”  There has been an introduction of USDA-certified organic RTDs, others made with all-natural ingredients and world-class spirits, and “enhancing products with functional ingredients.” Reasons as to why consumers participate in Dry January include “health benefits…whether that is about calorie control and weight management or just feeling better overall.” Other reasons for decreasing alcohol consumption are to save money and a change in social life. The Institute for Health Metrics and Evaluation (IHME), in its Global Burden of Disease study, provides estimates of the number of deaths attributed to the range of risk factors.5 In the visualization, we see the number of deaths per year attributed to each risk factor. This chart is shown for the global total but can be explored for any country or region using the “Change country or region” toggle. By default, the data for France is shown – in recent decades, here, the share of beer consumption increased to make up around a fifth of alcohol consumption in France. The map shows heavy drinkers – those who had an episode of heavy drinking in the previous 30 days – as a share of total drinkers (i.e., those who have drunk less than one alcoholic drink in the last 12 months are excluded).

The net positive change for Red Blends was 22% for those under 40 years of age and 36% for those aged 40 and older. The net positive change for Sauvignon Blanc was 6% for women and 2% for men. When segmented by age range, the net positive change for those under 40 years was 14% compared to 2% for those aged 40 and older. So if your devices are exposed to colder temperatures than this, ensure your data is backed up to avoid any loss or damage to the battery life. Most consumer tech is designed to operate at temperatures between 0C and 35C. With passenger numbers and ticket prices down, and the expense of running services significantly up, operators may be forced to cut less profitable services – potentially stranding or disconnecting people from other vital or social services, especially in rural communities.

1. In terms of net growth, value spirits gained the most, at 410 million dollars in gross revenue compared to the previous year.
2. Since 2020, the percentage of U.S. adults aged 21 and older who participated in Dry January has increased, with expectations that participation will grow.
3. When asked about marijuana consumption, 52% of participants aged 18-to-34-years responded that marijuana was “not too harmful/not at all harmful.”
4. Gross revenue explained Supplier gross revenue is the total amount of sales of suppliers before any deductions for costs of selling the product.

Despite industry-wide price increases, premiumisation (or trading up to higher-priced, often higher-quality products) is still driving all segments of beverage alcohol. Decanter’s January 2022 “Top wine Trends for 2022” listed the average consumer’s “inability…to afford” wines from Burgundy, Bordeaux, and Champagne. Instead, there has been a shift to lesser-known regions, including Santa Barbara, California, the Canary Islands and Gredos in Spain, Corsica, Slovenia, and Switzerland. Overall, the theme is that consumers will start looking for new wines, new wine regions, and swapping Champagne with Cava and other sparkling wines. Between 2019 and 2022, while overall growth in the number of U.S. wineries grew 10% and the number of Californian wineries grew 7%, those in the Eastern U.S. (27 states east of the Mississippi River) grew 13%, accounting for 28% of the total wineries in the U.S. Of the states in the region, New York, Pennsylvania, and Virginia experienced the greatest increase in the number of wineries with growth rates of 14, 12, and 10%, respectively (Adams, 2022).